InfinitePay, CloudWalk’s financial platform, Launches Buy Now, Pay Later, Solution to Help Entrepreneurs Sell More
In October 2024, InfinitePay launched Pix Credit, combining the convenience of Pix with the power of credit, allowing installment purchases without a credit card. Currently in testing, the feature offers consumers more payment options and improves merchants' cash flow. Sellers receive the full sale amount immediately, without fees, while customers pay in installments based on their credit limit. This innovation aims to simplify payments and boost sales for entrepreneurs using the platform.
São Paulo, October 2024 – InfinitePay, CloudWalk's financial services platform, has just launched its Pix Credit solution, a functionality that combines Pix's practicality with credit card power.
The innovation is in testing phase and will soon be available to all InfinitePay customers. For Fabrício Costa, CloudWalk's Financial Services Director, the solution's launch reinforces InfinitePay's value proposition, which is helping entrepreneurs sell more, while becoming a major growth avenue for the company.
Monthly, at least 40 million consumers pass through the more than 2.5 million merchants who use the financial services platform. "We believe we are in a very privileged position to explore this opportunity. This means we have a great shortcut, which is our merchants' counter to access this much larger market. Additionally, when we increase these consumers' purchasing power, we bring more sales to our own merchants, strengthening our mission to support nano, small, and medium entrepreneurs to grow, our main goal at InfinitePay," says Costa.
The new functionality allows installment purchases via Pix, without the need for a credit card, offering more options for Brazilians who wish to pay in installments and facilitate entrepreneurs' cash flow. Pix Installments emerges as a response to the needs of consumers and business owners who seek more convenient and less costly payment methods. With this innovation, customers can pay in installments according to their available credit limit. The merchant, on the other hand, receives the total sale amount immediately, without fees, regardless of the number of installments chosen by the customer. This generates a more robust cash flow and reduces entrepreneurs' dependence on credit card operators.
How Does Pix Credit Work?
The process is simple and intuitive. The consumer must have a pre-approved credit limit from InfinitePay and, when choosing Pix as the payment method, the installment option is presented. After approval, payment is completed immediately, and installments are debited according to the chosen payment plan from the customer's account.
For merchants, this is an opportunity to increase sales, especially in higher-value purchases, and attract new consumers who prefer to pay in installments but don't have or don't wish to use a credit card. Soon, Pix Installments will be available to all InfinitePay customers. This initiative represents an evolution in available payment methods, while providing merchants with an effective way to boost their sales.
